>So You Want People to Pay More… Because They Are Drinking Less?
>Go figure. The ink is barely dry on UniBev’s acquisition of Anheuser-Busch and now they want to raise prices… because demand has gone down? Okay, I am not an economist, and maybe not particularly astute financially, but that just sounds wrong to me.
On the other hand, maybe this will be a good thing for the Craft Brewers. If the macros start to cost the same as the Craft Beer, it makes them more accessible. And without price as a discussion point, now we get to what really matters, which is taste and quality. If you have your choice between paying $8 for a six pack of Budweiser or a 6-pack of Sierra Nevada Pale Ale
, which will most people with taste choose? And if this affects bars as well, maybe more will be willing to carry Craft Beer, furthering the cause for us all.